Black Hair and Skin Rebranding Project:
My Role:
What I wanted to achieve with this project for my client was to revamp the hair product brand by making it brighter, edgier, and more playful. This involved incorporating bold colors for shelf visibility, utilizing modern design elements like geometric shapes, and infusing personality into messaging with creative language and relevant pop culture references. The goal is to create a vibrant, trendy, and approachable brand identity, targeting a younger, style-conscious audience and differentiating us in the hair care market.
New design and branding
New design and branding
Products ads:
Magic Drop Branding:
Posters:
Logo & Branding breakdown:
The Design Process:
I included the new logo design, color palette, typography, and visual elements that make up the new brand identity. Additionally, I outlined the key messages and positioning, including the brand's value proposition, target audience, and unique selling points. I defined the tone and style of language for all communications, including copywriting, social media posts, and other content.
The new brand identity is reflected in marketing materials such as business cards, brochures, website graphics, and templates for social media, emails, and electronic communications. I also incorporated new signage for physical locations and internal communications like employee onboarding materials and internal newsletters. Training materials were developed to help employees understand and communicate the new brand effectively. Finally, I created a brand launch plan with steps and a timeline for public rollout, including marketing campaigns and social media announcements.
The new brand identity is reflected in marketing materials such as business cards, brochures, website graphics, and templates for social media, emails, and electronic communications. I also incorporated new signage for physical locations and internal communications like employee onboarding materials and internal newsletters. Training materials were developed to help employees understand and communicate the new brand effectively. Finally, I created a brand launch plan with steps and a timeline for public rollout, including marketing campaigns and social media announcements.
Bottle Designs:
