Growth Cannabis Conference:
As part of an initiative for Growth, a prominent annual cannabis conference, I played a key role in a comprehensive rebranding effort, combining meticulous research with strategic outcomes. This conference stands out for its carefully curated content, fostering meaningful connections, and enriching experiences. With the aim of advancing the cannabis industry, Growth convenes diverse speakers and delegates, ranging from entertainers and startup founders to professional athletes, investors, corporate executives, government policymakers, media professionals, and world-famous researchers. The conference covers an extensive array of issues crucial to the global cannabis industry's future, sparking discussions that reshape perceptions and drive progress in the field.
Growth Event: Website UI/UX
Logo Design & Branding Breakdown:
Logo Animation:
Deck Design:
Using the new look and feel to cascade through all collateral.
In the rebranding process, I initiated in-depth market research, collecting data on the existing brand, target audience, competitors, and market positioning. This informed a strategic direction aligned with organizational goals. Crafting multiple design iterations during the concept development phase, I presented these to clients or internal teams, actively seeking and incorporating valuable feedback. Subsequently, I created essential design assets for the new brand, spanning logos, graphics, typography, and templates for various mediums. By collaboratively implementing the new brand across touchpoints, I ensured its consistent application on websites, social media, marketing materials, and internal branding.
Meticulously documenting the new brand standards in a comprehensive guide, I covered guidelines for color, typography, and visual elements. Beyond this, I provided training and support to internal stakeholders, ensuring the uniform and effective application of the new brand rules. This multifaceted approach resulted in a successful rebranding strategy, contributing to Growth's mission of advancing the cannabis industry and fostering impactful discussions within the community.
