A Little About Payability:
Entrepreneurship is evolving, particularly in eCommerce. Small businesses are increasingly dependent on marketplaces like Amazon and Walmart.com to sell their products. However, receiving full payment from these companies for sales can take weeks or even months. While receivables are delayed, payables are due weekly, daily, or even hourly for some sellers, just to keep their businesses running.
Marketplace sellers can't afford to wait if they want to grow quickly. They need cash flow to purchase more inventory, launch new products, and secure the best deals from suppliers. This is where Payability steps in. Payability provides capital based on eCommerce sales through its Instant Access and Instant Advance products, aiming to offer fast, friction-free funding to every eCommerce entrepreneur, regardless of the marketplace they use.
Go Buddha Video:
At Payability, I served as the lead creative for all things visual—spearheading video production, photography, animation, and digital marketing campaigns that supported both brand awareness and product education. I concepted and executed product explainers, customer testimonials, and promotional videos tailored for platforms like YouTube, LinkedIn, and Instagram. I led on-set direction for photography shoots, developed animated content to simplify complex financial tools, and collaborated closely with marketing and growth teams to ensure every asset aligned with our strategy and voice. Whether optimizing content for paid social or crafting the look and feel of new landing pages, I brought a consistent visual identity to the brand across every channel.
Payability Logo & Style Guide:
Sellers Card:
Social Media Ads
Social Media Animations:
Static Versions:
My Role:
In my role, I collaborated closely with the marketing research team to create ads for social media and Google aimed at attracting new potential sellers. This involved designing and animating ads as well as creating content for tradeshows, which was one of the key methods Payability used to engage potential leads.
Email Banners
Postcard to Proprietary Sellers
Tradeshow Backdrops
Tradeshow in Las Vegas:
