Chelsea Piers, Multimedia:
In my role as a Senior Graphic Designer, Motion Designer, and Video Editor at Chelsea Piers, a key aspect of my responsibilities was to conceive and implement creative campaign concepts and designs specifically tailored for print media in and around Chelsea Piers' facilities and the surrounding areas, including nearby piers. Emphasizing adherence to brand guidelines, I aimed to create designs that not only reflected the brand's identity but also exuded a high-end aesthetic.
One of the critical tasks involved in my role was to develop easily replicable designs, ensuring consistency while maintaining a sense of sophistication. Beyond conceptualization, my responsibilities extended to the practical aspects of getting materials printed and mounted at strategic locations. This included coordinating with printing vendors, overseeing the production process, and ensuring the final placement aligned with the intended target audience.
The outcomes of these efforts are showcased in the work displayed, highlighting the successful execution of print media campaigns that contributed to the overall visual communication excellence at Chelsea Piers. Additionally, as a senior graphic designer, I provided leadership by guiding junior designers and establishing design systems for brand consistency.
Print Work:
Posters:
Summer Camp Video Editing:
Web Re-Design Initiative:
Motion Graphics and Video:
As the Motion Designer and Video Editor at Chelsea Piers, my role involved enhancing the animation quality and video styles to revitalize and boost engagement across various online platforms. Collaborating with marketing managers and copywriters, I crafted compliant marketing ads that aimed to improve engagement and drive new memberships. This included organizing and directing photo and video shoots to generate raw content for more impactful promotional campaigns. The dynamic nature of Chelsea Piers' promotions required me to create ads of varying durations (10 to 30 seconds) tailored to different hosting platforms. The continuous stream of ads and promotional content focused on promoting new programs, events, and activities, ensuring ongoing member engagement and opportunities for membership growth, particularly during the summer season.
HOO & Social Media:
