Video Reel:
Bridging:
Towards A Society Built on Belonging
Towards A Society Built on Belonging
In association with Column Five Media, my role was to help create the storyboard and animation that were in line with the script.
This animated explainer video gives a high-level snapshot of our analysis of bridging and breaking as possible responses in our current times. As Director john a. powell explains in the voiceover, "Of all the forces shaping politics and power around the world, perhaps none are more important than our sense of who we are, and who we are becoming." Having collective anxiety due to rapid change is a normal biological reaction, but how we respond to this anxiety is social. And our social responses are greatly shaped by the stories presented from those we look to as leaders and through the power of culture. We can respond to these changes either as a threat—breaking—or as an opportunity, bridging. Bridging call on us to reject a politics of 'us vs. them' and instead move towards a future where there is a new 'us'."
This animated explainer video gives a high-level snapshot of our analysis of bridging and breaking as possible responses in our current times. As Director john a. powell explains in the voiceover, "Of all the forces shaping politics and power around the world, perhaps none are more important than our sense of who we are, and who we are becoming." Having collective anxiety due to rapid change is a normal biological reaction, but how we respond to this anxiety is social. And our social responses are greatly shaped by the stories presented from those we look to as leaders and through the power of culture. We can respond to these changes either as a threat—breaking—or as an opportunity, bridging. Bridging call on us to reject a politics of 'us vs. them' and instead move towards a future where there is a new 'us'."
https://belonging.berkeley.edu/bridging-towards-society-built-belonging-animated-video-curriculum
The Storyboard:
Below are some visual elements created for the curriculum based on this video. They include an introductory 30-minute workshop, a 60-minute trainer module, and a 90-minute deeper dive. This was done in collaboration with Studio Pathways.
Metlife Case Study:
Experience redesigning, developing, and maintaining websites for national consumer service brands. E-commerce experience and knowledge of trends. Thought leadership within web design, including forward thinking technology orientation. Lead generation experience and the ability to drive engagement through digital platforms
Background & Challenge:
For a long time, the process of purchasing small business insurance has been extremely complex. There are many options available and little guidance on what a business owner actually needs. Applying for and getting insurance online was completely unknown. This process simply did not exist without a broker to facilitate it. Our challenge was to help MetLife find a way to simplify the process and ultimately drive sales.
The Knock-On Effect:
This weekly program shows why finance matters to everyone, not just bankers or traders. In each episode, viewers will learn why one event that we've all heard about could lead to something entirely unexpected. The Knock-On Effect: Where we start with the thing you know and end up in a strange place.
Structural Racism Explained:
The “Structural Racism Explained” video (above) draws upon many varied sources in formulating specific definitions for different types of racism. The video and prompts provided in this video and teaching guide (download using the form on the right side of the page) are designed primarily for teachers to help students clarify and sharpen their understanding of the material, spur and support classroom discussion of the video and ideas, and provide ideas and leads for further research. But the materials are also useful for people who work in diversity, equity, and inclusion (DEI) spaces and local governments.
https://belonging.berkeley.edu/structural-racism-explained
HLTH Conference
HLTH (pronounced “health”) is a one-of-a-kind ecosystem event for the health industry, and we’re on a mission to bring together 7,000+ senior leaders to solve the most pressing problems facing healthcare today and actualize the most promising opportunities to improve health.
Growth Cannabis Conference
As part of an initiative for Growth, a prominent annual cannabis conference, I played a key role in a comprehensive rebranding effort, combining meticulous research with strategic outcomes. This conference stands out for its carefully curated content, fostering meaningful connections, and enriching experiences. With the aim of advancing the cannabis industry, Growth convenes diverse speakers and delegates, ranging from entertainers and startup founders to professional athletes, investors, corporate executives, government policymakers, media professionals, and world-famous researchers. The conference covers an extensive array of issues crucial to the global cannabis industry's future, sparking discussions that reshape perceptions and drive progress in the field.
Chelsea Piers
As the Motion Designer and Video Editor at Chelsea Piers, my role involved enhancing the animation quality and video styles to revitalize and boost engagement across various online platforms. Collaborating with marketing managers and copywriters, I crafted compliant marketing ads that aimed to improve engagement and drive new memberships. This included organizing and directing photo and video shoots to generate raw content for more impactful promotional campaigns.
Chase Foundation
The Chase Foundation affirms its founder’s vision of giving people a chance to improve their quality of life for the well-being of the community and family. The Chase Foundation pursues this vision through positive community initiatives, resources, and the collaborative efforts of partner organizations. I worked with them to create a video resource as a part of their marketing initiatives to inform the public of a chronic illness called COPD (Chronic Obstructive Pulmonary Disease).
Fordham University: Animation
As a freelance scriptwriter, storyboarder, and animator for Fordham University, my primary responsibility is to create a series of seven videos that educate students and staff on how to protect themselves from COVID-19. Working closely with the university's project team, I craft compelling scripts that deliver clear and concise information about preventive measures and safety protocols.
